Director of Marketing

Company: Hawkeye Search Group
Location: Phoenix
Posted on: April 1, 2026

Job Description:

Mountainside Fitness – Director of Digital Marketing Mountainside Fitness is seeking a Director of Digital Marketing to lead performance- driven growth across paid, owned, and earned digital channels. This role will own full- funnel performance, measurement and attribution, and clear storytelling of results, translating marketing data into insights that drive smarter decisions, stronger Member acquisition, and long-term value. This is a hands-on, strategic role for a digital leader who understands the real ins and outs of paid media, analytics, and optimization, effectively translating data findings into future results, inclusive of strategic planning/rationale. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - Optimize digital growth strategy and execution across paid search, paid social, display, video, website, app, email, SMS, and loyalty - Lead performance marketing with accountability for key outcomes including leads, trials, joins, CAC, ROAS, LTV, and retention - Manage and evolve attribution and measurement frameworks to ensure data accuracy and confidence in results - Translate complex performance data into clear, compelling narratives for leadership, what’s working, what’s not, and what to do next - Partner with creative teams to guide ad concepts, messaging, and testing based on performance insights - Manage testing and experimentation across channels, creative, offers, and landing pages - Oversee budgets, forecasting, pacing, and optimization decisions - Ensure flawless execution of campaigns across all digital touchpoints - Own the programming, scheduling, deployment and reporting of email and SMS campaigns, ensuring accurate targeting, timing and optimal performance - Collaborate cross-functionally with Marketing, Operations, and external partners to align digital efforts with business goals - Monitor platform changes, competitive activity, and emerging tools to identify opportunities for growth and efficiency - Support CRM and lifecycle strategy across email, SMS, and in-app messaging - Build segmentation and personalization using behavioral and transactional data - Track and optimize lifecycle KPIs including open rates, CTRs, conversions, churn, and incremental lift Experience & Competencies - 8 years of experience leading performance-driven digital marketing, including analyzing metrics and owning results; multi-unit experience preferred - Deep, hands-on expertise in paid media platforms, targeting, bidding, and optimization - Strong understanding of attribution, analytics, and marketing measurement - Demonstrated experience translating performance marketing results into digestible results with tangible, forward-looking, strategic and tactical planning - Experience with Google Analytics, HubSpot, WordPress, Microsoft Excel and other marketing technology tools - Ability to clearly communicate insights and recommendations through data storytelling - Experience managing agencies and cross-functional partners - Strategic mindset with a willingness to get into the weeds - Strong written, verbal, and interpersonal communication skills - Ability to work independently and strong self-motivation

Keywords: Hawkeye Search Group, Buckeye , Director of Marketing, PR / Public Relations , Phoenix, Arizona