Principal Counsel, Ad Sales Legal - The Walt Disney Company (Corporate)
Company: The Walt Disney Company (Corporate)
Location: Glendale
Posted on: April 28, 2024
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Job Description:
At Disney, we're storytellers. We make the impossible, possible.
We do this through utilizing and developing cutting-edge technology
and pushing the envelope to bring stories to life through our
movies, products, interactive games, parks and resorts, and media
networks. Now is your chance to join our talented team that
delivers unparalleled creative content to audiences around the
world. Ad Sales Legal is part of the Legal Department of TWDC and
provides legal advice to Disney Advertising Sales and other
businesses of TWDC regarding advertising and sponsorship,
marketing, digital products, technology, and content distribution.
The Principal Counsel ("PC") will provide legal advice and support
for the Disney Advertising Sales Team, focusing primarily on the
addressable sales business for various Disney brands including
Disney+, Hulu, ABC, ESPN, FX, Nat Geo, and Freeform. In particular,
the PC will draft and negotiate agreements related to data
collection and use, research and & analytics, distribution of
advertising inventory on non-Disney controlled platforms,
advertising technology, linear addressable and data driven linear
services, programmatic advertising, insertion orders, master terms
and conditions with advertisers and agencies, integrated marketing,
branded and custom content, influencer marketing, and social media
platforms. The PC will also perform pre-publication reviews of
advertising content for compliance issues. The PC will work with
the Assistant Chief Counsel of advertising to advise TWDC and its
business units on advertising law compliance, policy, and process,
including native advertising, testimonials, and endorsements, claim
substantiation, and disclosures. The PC may also work on
sponsorships, contests and sweepstakes, user generated content,
content production and development, and business development. The
PC will also need a good working knowledge of privacy and data
security in order to help clients navigate these areas in
conjunction with TWDC's subject matter experts. The PC will be
supported by two paralegals and administrative assistant, who also
support other attorneys. The PC will be part of the Walt Disney
Company Legal team and will directly report to the Assistant Chief
Counsel of advertising. Responsibilities: Structure, draft, and
negotiate contracts relating to data collection and use, research
and analytics, distribution of advertising inventory on non-Disney
controlled platforms, advertising technology, linear addressable
and data driven linear services, programmatic advertising,
insertion orders, master terms and conditions with advertisers and
agencies, integrated marketing, branded and custom content,
influencer marketing, and social media platforms. Review creative
materials to ensure compliance with advertising law and policy,
including compliance with FTC Guidelines, CARU Guidelines, internal
company guidelines, and other advertising industry standards and
practices. Provide other advertising and marketing legal advice and
transactional support for other businesses of TWDC, including
counseling and collaborating with other legal colleagues on
associated issues such as sponsorships, contest and sweepstakes,
user generated content, content production and development, and
business development. Basic Qualifications: Minimum of ten (10)
years' experience in a law firm advising major corporate clients
and/or corporate legal department, including structuring,
negotiating, and drafting contracts and preferably specializing in
issues related to digital advertising. Proven knowledge of
advertising law and policy, and experience working with advertising
and marketing clients. Ability to identify and analyze complex
issues and devise solutions and strategies. Ability to anticipate
and understand the implications of agreements, contractual
provisions, and related decisions on a client, including
identifying and assessing potential risks and impacts. Excellent
written and verbal communication skills. Strong drafting,
negotiating, and writing skills, as well as the ability to problem
solve in an efficient, business-friendly, creative manner. Ability
to identify and analyze complex issues and devise solutions and
strategies. An excellent work ethic and commitment to
professionalism; excellent attention to detail. Strong
interpersonal skills and ability to collaborate with all levels of
co-workers both internal and external. Must be willing to take
"ownership" of projects and think proactively. Ability to handle a
high volume of work and work through projects with minimal
supervision. Superior organizational skills with the ability to
multi-task and prioritize workload efficiently and effectively.
Strong computer skills, including proficiency with Microsoft Word,
Outlook, PowerPoint, and Excel. Preferred Qualifications: Fifteen
(15) years' experience structuring, negotiating, and drafting
contracts for a law firm advising major corporate clients and/or
corporate legal department, preferably specializing in issues
related to digital advertising. Experience providing legal services
related to regulatory aspects of digital and online content and
advertising, including FTC Guidelines, CARU Guidelines, other
advertising industry guidelines, privacy, behavioral tracking,
targeting, security, and related matters. Experience providing
legal services related to digital and mobile marketing, promotions,
and related services and systems. Experience providing legal advice
in support of advertising technology. Required Education: JD or
equivalent from an accredited law school Membership in the
California State Bar in good standing or willingness and
qualification to be Registered In-House Counsel Additional
Information: #legalaffairs #corp_media #li-jb3 The hiring range for
this position in California is $205,615.00 - $266,090.00 per year.
The base pay actually offered will take into account internal
equity and also may vary depending on the candidate's geographic
region, job-related knowledge, skills, and experience among other
factors. A bonus and/or long-term incentive units may be provided
as part of the compensation package, in addition to the full range
of medical, financial, and/or other benefits, dependent on the
level and position offered.
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